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the article is correct you have to sell it to the average american not the techies.
Heck look at computers they have been around since the 1950's and Home computing from the late 70's but only the hobbiest used them. the average person did not even think of computers untill windows 95 came out and wasnt untill windows 98 was out that computers were in the home and people were using the internet. they didnt care about computer spec's then or computer/tablet specs now.
All the average american wants to know is Can i watch youtube,read email,play angry birds,check my datebook,get on facebook,get the news and for the average american the Tablet can do every single thing the average american wants. the average american doesnt even understand let alone care what operating system the tablet uses or the features on the tablet. they want to know if it can do the above things and since almost can the next important thing is whats the popular brand.
how else can you explain why E-machines,HP,Dell,Gateway could stay in buisness making electronic junk for the last 20 years and be the computer sellers ....because they dont care about the device all they want is Angry birds
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