Any good style guide can give you instructions on when to use apostrophes (single and double) or straight inch/foot marks.
Doing a conversion manually is a pain.
Try searching for a space followed by an inch- or foot-mark and replacing it with an open-quote or double-quote mark, then searching for an inch- or foot-mark followed by a space and replacing that with an close-quote or double-quote mark. Don't forget to include the appropriate space in the replace field. THEN, search for foot-marks alone and replace them with close-quote marks. That takes care of the possessives.
Once that's all done, do a search for "open-quote Tis", and replace it with "close-quote Tis", and so on...
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