Originally Posted by nesler
They're not just marketing the tablets to the relatively small subsection of their customer base that has an interest in e-readers. It's not the e-reader market, they're appealing to, but rather the Amazon market as a whole.
Why do you think they made the big move with their app store, and the Netflix-type offerings? They have a massive warehouse of digital media (movies, tv, applications, books) that dwarfs what Apple has, and this is their big push, to make all of that available via one device.
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