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Originally Posted by RockdaMan
Excellent point!
That actually follows the authors premise of selling them, not to techies and computer users, but to an already built market (in this case, the e-reader market) that trusts your brand.
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They're not just marketing the tablets to the relatively small subsection of their customer base that has an interest in e-readers. It's not the e-reader market, they're appealing to, but rather the
Amazon market as a whole.
Why do you think they made the big move with their app store, and the Netflix-type offerings? They have a massive warehouse of digital media (movies, tv, applications, books) that dwarfs what Apple has, and this is their big push, to make all of that available via one device.