Quote:
Originally Posted by Steven Lyle Jordan
It won't matter who's got a tablet to sell, or how good it is, if they don't market it. In order to compete with the iPad, it will have to become as well-known as the iPad to the average consumer. Otherwise, it'll remain a geek toy (Zune, anyone?).
|
...and the Galaxy Tab and the Xoom...etc.
From the article:
Quote:
|
Physical retailers are even worse for non-iPads than the abysmal mixed online experience. Go in any Best Buy or other big box retailer that carries tablets and there’s no telling what you’ll find. Maybe there will be a counter with tablets scattered all over. Maybe some of them will actually work. The only consistent part of the retail buying experience for tablets is that the sales reps don’t know much about any of the products, much less help you decide which one is right for you. They don’t care, frankly, and that message gets through loud and clear.
|
Everyone thought the Apple retail stores would be the final fatal hubristic cough of a dying company. Equal to the devices perhaps, they have turned out to be Jobs and Co. crowning achievements.