For me, it's B&N. I like the library interface -- you can download from the computer and archive books with a single button press. I tend to use that archive/non-archive distinction to remind myself whether or not I've downloaded the book and tossed it into Calibre yet.
I don't really like the store interface (too clunky, and crappy search engine), but it's inertia keeping me with them at this point. That, and I keep hoping they'll implement online shelves with the MyNook Portal or whatever it's going to be called.
If I could do it all over again, I might go with Kobo, but since I like having my online library all in one place, I'll probably keep buying from B&N.
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