I would think if there were still tons of blog posts about it, that would be more indicative of artificial hype. What you're describing there is natural. Big press release -> lots of buzz -> everyone's heard about and talked it to death -> people move on. If you kept seeing lots of news items being planted, now that would seem like an attempt to keep generating hype and interest.
I guess I'm not really getting your question. If you mean "is it all hype and no substance?" then I would have to say no, IMO. I think it's a solid product that's delivering on its promises. Amazon is continuing to grow and improve the bookstore. The hardware works as advertised. Is it perfect? No. But I'm satisfied as a customer and feel it was money well spent.
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