I don't watch book trailers and I don't care about them at all. I've seen one and it only had stock photos and said nothing about the book (which I liked). If you're having fun making one, go ahead because what's the harm in extra exposure? But actually paying money and treating it as a promotion that'll work? I doubt it. Better promotion is having a blog that gets linked to, or writing a guest post for authors or bloggers in your niche.
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