Quote:
Originally Posted by Graham
I suggest that the reason that people chose iPods over better competing products that were just as easy to use was because of Apple's brilliant marketing... and you reply with the slogan.
Case proved?
Graham |
Um...the problem is that the competing products are not "better." The reason I respond with the slogan is not the marketing - it is that the slogan is correct.
I've used "competing" products at work for over 25 years, and Apple products at home for 20. I've learned two things from this experience:
1. The Apple products are ALWAYS easier to use than the PC products.
2. The Apple products ALWAYS cost more than the PC products, at least in the short run.
To me, these kind of products are better when you have to spend less time maintaining them and getting them to work right. It's not that Apple products don't have problems, it's just that they have a lot fewer problems.
And let me say, I'm enough of a geek that when my friends have problems with their electronic products (usually non-Apple products,) they call on me to fix them.
There's no denying what you say to the extent that you point out the brilliance of Apple's marketing. But it helps the marketers that they have brilliant products to market.