Quote:
Originally Posted by stonetools
No, they would not. As a publisher, they would be their own sales agent. Apple would take its 30% and the publisher gets to keep 70. That would be the publishers incentive to go that route. That's how the magazine publishers are doing it now.
|
I thought the Agency pricing model meant that the publishers already get to keep 70% regardless of the seller?
i.e. that they currently get to keep 70% selling through Amazon, for example?
Unless I've got this wrong, the publishers wouldn't get any more selling through the iBookstore than through any other retailer.
The way they could potentially get more is by bypassing in app purchases and selling directly with a web app, but they'd have to have their own payment handling and download servers in place and deal with customer queries and refunds, which would eat into that 30% considerably.
What's more, they'd do this in addition to using the other retailers. Unless they wanted to go no-DRM they'd still want to be on the Kindle as well as in ePub, for example.
Graham