|
I don't get it.
Old model - company would sell Amazon (or whoever) an ebook license at fixed price, which they would then turn around and sell to the customer at whatever price the seller wanted.
Amazon would sell e-books below cost, generally $9.99 as a way to get people to buy kindles.
So they would sell the e-book license to Amazon for $12.99, Amazon would sell it for $9.99, and Amazon would lose $3.
Agency Model - Amazon, Apple, B&N, whoever, just works as a sales agent, taking a 30% cut of the purchase. Book prices hitting $12.99 and up and up and up.
Sure, there is an opportunity to gouge customers more, but isn't the cut to iBooks (the official e-book store, who would be the sales agent there) pretty much the same as it would for their own apps? 30%?
For $12.99 book, the sales agent gets ~$4, the publisher gets $9.
If they did it in the app, the publisher would get the $9, plus the $4 for being their own sales agent, but they'd have to turn around and give apple the $4 for the in app purchase.
|