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^this.
With a standard page size across all ePubs, I can look at the page count and have a good idea how long it will take me to read the book.
If the page numbers change with font size, then I really have no idea how big the book actually is. It's completely arbitrary.
'How many page turns/screen refreshes' sounds nice on the surface, but a 'page' can take less or more time to read depending on how many words are on the screen. I'd rather measure my reading in 'time' than in 'button presses' or thumb swipes.
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