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Old 08-14-2011, 09:31 AM   #66
stonetools
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Quote:
Originally Posted by rhadin View Post
A prima facie case can be made based on the discussions and public announcements of Apple and the original Agency 5. The real crux of the issue, I think, is whether the courts will decide that all books can be considered a single product or each book has to rise and fall on its own. If the former, then the possibility of collusion exists; if the latter, collusion on pricing would be impossible to prove because each book has no competition. Publishers can rightly claim that the newest Terry Brooks release is not a substitute for the newest Stephen King release so there can't be collusion even if the price is the same.
Even on your theory, you still would have to find evidence that Apple and the publishers got to together and said , "Ebook prices are naturally too low; we have to band together to push them higher!" I think you will find lots of talk that Amazon was pricing ebook bestsellers below cost to drive competitors out of the ebook market ( which is what was happening) and that Amazon needed to be stopped. That's not an illegal agreement to raise prices, though.
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