Quote:
Originally Posted by Graham
I suggest that the reason that people chose iPods over better competing products that were just as easy to use was because of Apple's brilliant marketing... and you reply with the slogan.
Case proved?
Graham |
Well, if the slogan happens to be true, then case NOT proved.
Originally, back in 2001, Ipods really were better and easier to use than competing mp3 players. Over time, the competitors copied the Ipod, feature for feature.
By the time, you got into the market-2005-2008- the competitors caught up with the Ipod in terms of ease of use, and were trying to compete on price. By that time, brand loyalty to Ipods had developed among consumers who knew that Ipods offered the quality, features and usability they wanted, and so they continued to buy them. Researching many different brands costs in terms of time and aggravation, and most consumers were happy to forego that in order to stick with a brand they could be certain of. Also too, Apple's customer service is all by all accounts world class-something that cannot be said of many manufacturers.
All this is a lot more complex than than the "Apple consumers are all sheep" meme so popular out there, of course, which is why folks like you buy into it.