Quote:
Originally Posted by Graham
But Apple's mp3 players are a classic case in point. Why on earth would the average user prefer these products that had poorer battery life, smaller storage capacity and poorer sound quality than well-known and often cheaper competing brands?
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Because they just work.
That is, Apple products are not "technology." They disappear into the environment. Like light bulbs. Like the old wired telephones did. Like the faucets in your kitchen. Like automatic transmission.
The Kindle does that, too.