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The editor I know is interested in how her book looks and feels as an e-book, (the publisher released the e-version without letting her proof it) but isn't particularly interested in becoming an e-book reader herself. Luckily she knows my wife and I, and we clued her in on e-books, showed her how they work and how they look on the eink screen. If an author didn't know any e-book readers personally, or wanted a larger sample size, I could see them joining the forum and trolling around. They're not a user, but they are related to the product.
Many of them, though, might just be here just to promote, but since the author's section is clearly labeled as "Self Promotion", I see nothing wrong with that. I just don't read that section often.
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