Quote:
Originally Posted by Graham
But Apple's mp3 players are a classic case in point. Why on earth would the average user prefer these products that had poorer battery life, smaller storage capacity and poorer sound quality than well-known and often cheaper competing brands?
Regardless of the extra features, mp3 players from people like Creative and iRiver were just as easy to use, and there were plenty of stylish options so it wasn't pure style.
Apple make elegant products, but I do think that it's more their brilliant marketing that sweeps up the average user, not that the other products are only fit for geeks.
Graham
|
The reason why the current generation of competing mp3 players are just as easy to use as Ipods is because they evolved to become more like Ipods
.
They most certainly did not start out that way.
In the same way,smartphones pre-Iphone look completely different from they look now.
Apple's marketing is brilliant, but it is so because it grows out of its design philosophy, which is user experience first, specs second (in fact, specs nowhere in its commercials).