If the retail prices for ebooks were determined by the production cost per sold unit, then the prices should probably be much higher for ebooks than for pbooks because of the convertion costs and - relative to the paperbooks - the extremely low volume.
Production costs are however only one of many factors when the price is set. This is particularly so when it comes to products consisting mainly of IPR (ebooks, software or heavily branded items)
Last edited by Prospect; 04-13-2008 at 10:57 AM.
Reason: typo
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