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So what's different than what they've been doing? Penguin's always been one of the highest priced ebook publishers. I guess this just means they'll offer every single title they bring out as opposed to almost every title like they already do.
Penguin is really bad for not lowering the price of a book when the paperback release comes out. Sometimes it takes over a year after the paperback release for the ebook price to drop from the hardcover equivalent.
Since it's unlikely that publishers will follow Baen's pricing at this time it'd be nice if they'd at least follow the lower pricing for ebooks someone like Simon & Schuster does.
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