There was a segment I saw on one of those "Dumbest people" shows they had on Fox some years ago. At a rodeo, they set up a poker table in the middle of the ring, and had 4 volunteers go sit and play cards while a ticked off bull ran around. If you got freaked out, you left, and you lost. The last person who stayed at the table won some cash, or something. Unfortunately, I think the video had the guy who lasted the longest get mauled by the bull, and part of his scalp wound up hanging over his face.
I'd propose something like this, except with books and without the scalp hanging.
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