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I think the wise thing for Penguin to do would be to sell the ebook for a dollar or two less than the pbook --- a nice symbolic gesture which shows they realize that ebooks and pbooks are different birds of a feather, and it would create good will within the buying community. By the way, by "pbook" I mean "paperback book" and not hard cover. If penguin wants to charge the same for an ebook as for a hard cover book --- that's a practice that I predict will be DOA.
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