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Kobo has really good customer service. I've often got coupons (and even a free book) from them over relatively minor issues. Also, I owned their first ereader which had a glitch when upgrading the firmware. SameerH, who is here on mobileread, overnighted an SD card with the corrected firmware, which did the trick. They also support linux with a native app, which I very much approve of. I also make extensive use of the browser to connect with my dropbox account so that I can download my own books and newspapers wirelessly. It also works well with Feedbooks, Manybooks, and Fictionwise. In addition to the usual ebook formats (ePub, PDF, mobipocket) it also supports CBR and CBZ (comic book formats) natively, which is a nice touch. Finally, their social media integration is quite good, providing awards, reading stats, and the ability to share quotes with your Facebook friends. While annotation is not as robust as the Sony line, the Kobo gives you much more control over the appearance of your books, similar to the Bookeen Cybook and Pocketbook Reader (or the recent nook simple touch), while being less expensive (~$97 at Borders).
Luqman
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