I tried it out via the Safari web browser on Windows 7. I'm not impressed. It is the same old stuff that Amazon cannot seem to get past, mainly lack of formatting. Still no font choices. Still no Kindle font. I sure hope their new Kindles, if they exist, have better formatting control. I was hoping this new app would, but nope.

I don't really care about a button to go to the Kindle store. Big whoop. I always shop at Amazon via a web browser on a desktop anyway, then download the files to my devices, or sideload them after stripping the DRM and making the format easier to read.