This whole notion of offering the ebook (& poss audio book, though as I have invested in an ereader its not so important to me
) at the sametime as the paper version is an interesting angle which to adds value to what we as consumers get and more importantly for us (ebook readers) get publicity/exposure for the format helping to increase the availability of ebooks. Additionally it could increase the market and get people into the shops/stores rather than online! Win Win situation to me!
Apologisies if state the obvious or what others have said, come into the thread late!
Thought i'd add my five penith!