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By the way, Jon, here's your word-of-the-day from Dictionary.com:
sub·jec·tive [suhb-jek-tiv]
adjective
1.
existing in the mind; belonging to the thinking subject rather than to the object of thought ( opposed to objective).
2.
pertaining to or characteristic of an individual; personal; individual: a subjective evaluation.
3.
placing excessive emphasis on one's own moods, attitudes, opinions, etc.; unduly egocentric.
Now, saying one of two reasonably equivalent items or choices is "better" is subjective.
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