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someone in the forum once mentioned that amazon's previous 9.99 pricing was proving to be more beneficial than agency pricing, in that people are more irked at the starting higher prices and demand lower prices, bringing up the topic of the "worth" of an ebook and now we're seeing publishers (in the discounts forum) discounting as low as 0.99, as opposed to that starting "sweet spot" 9.99. i think it went something like that, haha xP
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