Quote:
Originally Posted by jehane
All three shops are part of the Woolworths group. So it's still only one retail group selling them, and it seems they're not sure what category ereaders fall into.
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Was thinking more of brand visibility. It was very easy for people to not notice a Kobo if one wasn't in the habit of visiting Borders or A&R. Sony was somewhat better. However, considering the ubiquity of Woolworths stores in particular, let alone Big W and Dick Smith (I understand it may vary for one's location), I can see Kindles achieving a similar ubiquity in the public consciousness. If the speculation that TedJ linked to is valid though, I like also that EPUB-based ereaders might be forced to become more competitive too.