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I thought in all EU the customer rights were the same. Seems I was wrong.
We can return stuff if it is faulty or if we don't like it even then buying in a simple store. This might be a little too much of a right.
But I think it is sensible for buying online. I cannot see the product, touch it so I might make the wrong decision about buying a product (and once burned I might never buy online). For example if I buy Kindle it will be only from reading about it, seeing it's pictures. You are at a disadvantage and this return policy helps you to feel safer and buy things online instead of looking for products on ordinary stores. If there was no safe net e-stores would get less profit at least in my country as people still don't trust them and don't like to buy things only seen in photos. Usually people buy what they want and won't return it without a valid reason or really big dislike to it.
I don't think restocking fee is bad, but this one seems a bit high. It is true they cannot sell it as new product but e-stores saves money on other stuff and customer has a right to touch a product usually. This right should be kept in e-store as well. Just my opinion.
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