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well perhaps it's because they are french people in a french company, and they feel a bit more comfortable writing in french. there are online translation tools available.
so you know, the article is talking about the developpment of their reseller network, and listing new places where you can buy the Gen3 : some new online merchants, as well as some new bookstores in Europe (including Poland and Czech Republic), and most interesting to me, they also are available at Brentano's which is a very old and famous bookstore in Paris, and apparently they are on display there ! so i have to go now because i've been waiting a long time to see one live....
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