What app are you using to proof read the html?
If it's MS Word the following will convert the straight quotes (single and double) to curly quotes -
Open a copy of the html file in Word
Go to Tools - AutoCorrect Options - AutoFormat As You Type
Check "Straight quotes" with "smart quotes", click OK
CTRL H for Find/Replace
In the Find box type a " and in the Replace box type the same "
Click Replace All
Then do the same for single quotes, ' with '.
All the quote marks will now be curly.
Other word processors will have an equivalent operation.
Beware of changing the quote type whilst in some code views (eg VBA) as it can cause problems. The syntax demands straight quotes.
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