I'll second the recommendation of the free Mobipocket Reader. As I just discovered today, you can skip the rtf of other intermediary formats and go straight from a directory full of doc files to nicely-formatted mobis is Calibre with just two drag-and-drops.
Mark and drag all docs onto the Mobipocket reader window and they will be converted one-by-one to prc files on your "bookshelf".
Open the Mobipocket Reader data directory, mark the prcs and drop them on Calibre. Presto - renamed to mobi, and mine came in with pretty clean metadata as well.
Nice....
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