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I'd get in touch with the magazine, make sure they have a Kindle edition, and see if they have a way of converting your subscription over. (You'd think any magazine in that position would want to be able to make it easy for you to do so, to the extent of doing it themselves for you.) Barring that, just cancel it and open the Kindle subscription (you might tell them, so they know for themselves that they are seeing a conversion as opposed to a new subscription).
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