MobileRead Forums - View Single Post - Microsoft uses E Ink to promote XBox games

Colin Dunstan · 04-15-2005, 04:19 AM

In a press release Korean-based Neolux announced today that Microsoft will use its Ink-In-Motion motion-based POP displays to promote future XBOX games. Developed by E Ink and featuring E Ink's proprietary electronic ink technology, Ink-In-Motion incorporates the display features most requested by marketers: clear, crisp, custom fonts and graphics; a thin, flexible form factor; and long battery life.

Bioware's Jade Empire, hitting stores this week, will be the first XBOX game promoted with Ink-In-Motion.

04-15-2005, 04:19 AM	#1
Colin Dunstan Is papyrophobic! Posts: 1,926 Karma: 1009999 Join Date: Aug 2003 Location: USA Device: Dell Axim	Microsoft uses E Ink to promote XBox games In a press release Korean-based Neolux announced today that Microsoft will use its Ink-In-Motion motion-based POP displays to promote future XBOX games. Developed by E Ink and featuring E Ink's proprietary electronic ink technology, Ink-In-Motion incorporates the display features most requested by marketers: clear, crisp, custom fonts and graphics; a thin, flexible form factor; and long battery life. Bioware's Jade Empire, hitting stores this week, will be the first XBOX game promoted with Ink-In-Motion.