Hi vans,
if PRS+ isn't installed there is no safe-mode.
(With PRS+ starting up the reader (after reset or full shutdown) connect to USB will prevent PRS+ from loading = safe mode = standard Sony FW)
I, for my own, install PRS+ with a SD-Card onto my PRS-505.
See
http://code.google.com/p/prs-plus/wiki/InstallGuide
As all books are backed up I suggest you format internal memory via settings - advanced settings - format memory
then extract the PRS+505 v2.012 installer ZIP and copy the folder PRSInstaller to the root of an empty SD-Card (512MB will suffice).
Insert the card into the SD-card-slot and follow the instructions on screen.
Process will end with a automatic reboot. You can remove the SC-card, otherwise the installer will start up again.
HTH
Mark