Thread: Sony Preparing New E-Book Reader to Challenge Amazon
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Old 08-03-2011, 09:41 PM   #94
EatingPie
Blueberry!
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Device: Sony PRS-500 (RIP); PRS-600 (Good Riddance); PRS-505; PRS-650; PRS-350
Mirasol eReader is Dead... Long Live the DISPLAY!
Qualcomm says the Mirasol eReader is dead. And this sucker is dated June 2 2011.

http://www.pocket-lint.com/news/4028...mirasol-canned.

Quote:
Qualcomm boss Paul Jacobs has confirmed that the first Mirasol product, which was an ereader originally scheduled to land in the first quarter of 2011, has been cancelled as he wasn't happy with the device...

"We were getting ready to launch a low volume ereader product, but I didn't like the whole system. I didn't want to launch our first product and have it be something that we didn't really like, so we basically decided not to launch it, and instead just focus on the next version of it."
Reviews I read from CES were that the colors were not vibrant... At. All. Qualcomm seems to agree.

But the good news is that it looks like they are trying to get the colors on line with OLED.

Quote:
But now the Qualcomm supremo has bigger plans for the tech, hinting that a Mirasol screen featured tablet could even be on the cards.

"We have a really interesting roadmap - we're starting out on ereaders because we figured having E Ink as a competing technology was a good way to get started," he said

"But if you think about the power consumption of the screens that are out now [on tablets], they're very bright OLED screens that use up a lot of the power of the battery.

"We don't today have as vibrant colour as an OLED display - but we have a roadmap that gets us to a much brighter colour."
So this is good news... kinda. Okay, not really.

I have seen OLED. Sony's 11'' screen. Since I'm a videophile, trust me when I say it was amazing. The colors were bright and incredibly well-saturated, to the point it looked like it much better resolution than its 800x600 (IIRC).

There is no way Qualcomm is going to meet a goal of matching OLED! Crap, OLED can't even match OLED; meaning the technology is totally impractical pricewise beyond the tiny 11'' (or 24'') displays. AFAIK, nobody is even working on an OLED HDTV any more. It's purely a cellphone technology at this point -- not even e-Ink sized of displays!

But because Qualcomm needs to make money, I'm hoping they improve the color saturation, but not hold themselves to matching OLED.

-Pie
Last edited by EatingPie; 08-03-2011 at 09:47 PM.
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