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i think the innovation is exciting. there are things that a writer may want to do in terms of novelties that could be displayed perfectly through greater innovation.
writers always try things that challenge the traditional text, like faulkner drawing an eye in place of the word, for example.
there are valid, literary ideas that could develop from greater technology and 'things going on" in ebooks. moving graphics or interactive elements in literature, particularly fiction, could make things interesting.
i do not see facebook as a deterrent to greater technology. another company will pop up.
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