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Consider the casual reader who's browsing for a novel to read. She sees a book with a low average star rating. What does she think? "Poorly written book."
Novels are a bit different than other products. If I review, say, an air conditioner, I think it's fair to complain about a high price. But with novels... I dunno. I tend to think that a review should discuss the words the author wrote. Not the price or formatting, which are controlled by the publisher.
Also: Sometimes on Amazon, I see readers review a Kindle edition of a book, and give it one-star because of a high price or formatting errors. But the review then appears for the book's other editions -- hardcover, paperback, etc.
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