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Old 08-02-2011, 08:56 AM   #20
MartinC
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Posts: 148
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Join Date: Feb 2011
Location: Dorset, UK
Device: Kindle 3, Galaxy S, Sony PRS-505, Sony tablet
Interesting article in guardian.co.uk a couple of weeks ago suggested that both one- and five-star reviews should be discounted.

Apparently research suggests that star rating systems encourage reviewers to adopt extreme opinions - essentially they are competing for attention. The more reviews a product has (on Amazon, say) the more pronounced the effect.
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