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this publisher has a totally legit free book program called the Bizarro Brigade. they'll send you a free .pdf and all they ask is that you review it on Amazon or elsewhere. for each review you post you gain "points" which you can exchange for physical books or exclusive ebooks/physical goodies.
to me, this is thinking outside the box. it satisfies peoples lust for freebies and the reviews help them move more legitimate copies. i haven't seen guerilla marketing like this before in the publishing industry.
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