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Originally Posted by Sil_liS
But this is exactly where the problem is. Kobo and the like don't get amazing cuts anymore. Because of the deal that Apple made with the publishers everybody gets 30% from the price of the ebook. When Apple decided to charge 30% of the price of every book sold through an app, it effectively cut all revenue going to kobo, amazon, b&n.
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No, this would only have happened if they had moved to Apple's in-app purchasing system, which they didn't.
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I understand that adding links to the chain means that everybody makes less money on a sale, but Apple could have simply refused to allow retailers to sell books through apps since the beginning. Now the same retailers have been going on zero revenues from these sales for a couple of months while hastily making preparations to move to web apps. The retailers like iflow couldn't cope with it because they didn't have other sources of revenue so they closed.
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No, the revenue to Amazon and others has been completely unchanged for a couple of months.
If they had added in-app purchasing using the iTunes system,
then Apple would have taken 30% and left them with nothing, but in fact Apple has received no revenue from their book sales, either in the last couple of months, or now.