Quote:
Originally Posted by MrsJoseph
I wonder: Why doesn't Kobo allow purchase direct from their website?
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Pretty simple really: Chapters/Indigo is a major (majority?) shareholder in Kobo and already has the logistics/physical buildings etc. to do the shipping of a physical product. Kobo itself runs the "electronic" side of things so they just need office space, and don't need to re-invent the wheel and develop the physical shipping side of things when they only have 1 product. They also have (had - Borders) other partners with similar abilities so no need/reason for them to do it themselves.