Quote:
Originally Posted by mldavis2
High volume commercial coffee has some unavoidable disadvantages. To explain would take more space than appropriate on this eBook-oriented forum. Suffice to say that anytime you market a product in such volume and coast-to-coast, consistency is mandatory. Since coffee beans are grown on individual farms in many climates and countries, it is necessary to lower overall quality to a "lowest common denominator" by processing, which usually means roasting the coffee much darker than optimum in order to 'destroy' individual characteristics. It is those same individual characteristics that make single-origin cultivar coffees so unique and so much better than bulk commercial coffee. I had no idea until a nephew opened my eyes a few years ago.
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Have you SEEN the space we devote to tea around here??? Go for it, explain all you want.