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(New person here)
I got interested enough to go to Liquavista’s “About” page, and found this:
“Liquavista’s electro-wetting displays (EWDs) are reflective rather than transmissive and so offer the potential for clear viewing in all lighting conditions, from a dimly lit office…”
To me “reflective rather than transmissive” strongly implies that the device, though it uses power to do its stuff, REFLECTS light rather than emitting it (or transmitting light), as a photo print rather than a slide. The strange part is that they are implying that a device that is not giving out its own light would work well in a dim office. So I guess they manage a contradiction in one sentence.
Plain English would be awfully nice.
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