It seems a little unfair on the company to simply return a product for no other reason that you don't like it. I don't know what the legal situation is in the US, but here in the UK, you only have a statutory right to return a product if it's faulty, or if it doesn't do what it's advertised as doing. There's no right to return a product merely because you don't like it. Given that the company can't then resell it as a new product, a restocking fee seems reasonable.
However, this does need to be specified up front, I agree.
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