Quote:
Originally Posted by carpetmojo
And are you by any chance feeling a lot older ??
The UK/Euro site must be up there alongside the clunkiest, slowest, most contrary site in computerdom !
I compare it with here, and V Forums, or rather I don't, 'cos there's no comparison !
How a high-tech company like Sony can't get a decent website up I have no idea.
And, if I can find a week or two to spare to investigate (! yes, it is that bad...but p'raps it's just me...) I must try to find these videao's, never seen them before........  |
Perhaps my post wasn't clear. I'm not talking about a forum. I mean the product sale pages. These links here:
http://www.sony.co.uk/hub/ebook-reader
http://store.sony.com/webapp/wcs/sto...ortable_Reader
I haven't looked at the UK website since last year. It's different now. The video has been replaced with a slideshow. Stlll, I think the UK pages are much better at selling the key features and showing people interacting with the devices. The first page of the website is to draw you in with topics like "Introduce me", "Why would you want a reader", "What makes the reader different" , "Find the perfect reader for you", "More about my Reader". The language is personal, the people are casual and attractive, the colors emphasize the purple of the Reader logo, etc. There's a YouTube video of a guy demonstrating key features. This type of layout reminds more of the Kindle and Nook adverts here.
On the other hand, the US store takes you to an intro page where you aren't meant to linger and wants you to jump straight to the technical product pages. They couldn't even be bothered to update all of the images to show the latest models! They have added videos since they last time that I looked, but they put them on the individual product pages rather than a "why should I buy" page like the UK site. And, the videos are not that great. Like a guy in a business suit sitting on a park bench loosening his tie with bad lounge music in the background really makes me want to use an ereader... Office workers and business travelers must be the target market for Sony in the US. Or, there is a video of Martha Stewart but she spends her time talking about her reading blog rather than the reader.