Interesting charts, thanks! I am surprised at the 36% of people reading ebooks on computers still-I thought that would be a lot lower.
But some of those numbers seem odd:
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In 2010, an estimated 10.3 million tablets and 6.7 million ereaders were sold. As far as ereaders are concerned, the Kindle remains the most popular unit, followed by Barnes & Noble’s Nook.
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Apple alone sold 14.8 million tablets in 2010. Curious where they got the 6.7 million ereader number.
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Apple’s lead in the tablet area is at least partly due to the fact that competitors’ offerings are still relatively nascent. To date, Apple has sold 15 million iPad and iPad 2 units.
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Actually, to date, Apple has sold over 28.7 million iPad and iPad 2 units.