When I do signings, I like to put a CD-ROM version of the book inside. As Neil points out in the quote at the top, it's one way to grow the eBook market and attract people who otherwise might not ever try eBooks.
Unfortunately, my experiments with author-signed eBooks have not (yet) been completely successful. Still, I'm always looking to improve this.
Rob Preece
Publisher,
www.BooksForABuck.com