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You'd really think that Amazon (and everybody else) would seize this great opportunity at getting their branded ereaders in the hands of tomorrow's consumers, instead of coming up with these arcane rules.
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Yes, you would think that. And if you read some of the comments there you'd see that different people are getting different stories from different amazon reps. But the overall tone of Amazon is CYA, whereas the tone from the local B&N store manager as well as others I've talked to there is wanting to work with the schools and be in the schools... in some ways it's easier to manage my project the way nook does it, some ways harder (and I find the Amazon page for managing my books in my account, as well as devices associated with the account, MUCH easier to figure out than B&N's. But I will have local live help at B&N).
Also, as you say, just getting their product in the hands of future consumers. Plus I've read that folks actually buy more real books after getting hooked on reading something on an eReader, or in a library. The publishers and librarians are at real loggerheads in this whole thing, and Amazon and B&N et al are kind of caught in the middle, though I'd think they still come down on the short-term side of SELL rather than let be borrowed (even though yes, I know Amazon is finally going to start letting eBooks for Kindles be allowed in some kind of library). So it's not clear to me how much Amazon or B&N even really are on the end-user's side... ok, mini-rant over.