[Jabby]

Simplicity:
Take the automobile as an example. Many would say that the automobile is a simple device. Not so. It is a very complex piece of machinery. What is simple is the user interface that controls the complex device.

I have noted, many times, that there is a direct correlation between a simple and intuitive user interface and user satisfaction. How many times have you heard the phrase "as easy to use as a toaster".? 'Nuff said.

The trick is to balance the effort between features and ease of use. Not always trivial.

Regards - John