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Absolutely give your first book away free. Maybe your second to. Post it EVERYWHERE you can. Are you active in any forums already? Are you active in any clubs, organization, or otherwise? Mention it there. Follow the advice of the others in this thread, but the bigest thing to do is give your first book away for free.
Many people with e-readers go and browse the free books and try what ever looks interesting that is free. Very few will ever pay.
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